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Carrick Institute of Education



Business Marketing

Certificate II in Business

BSB20101 - 10 weeks (CRICOS 10 weeks)

This qualification provides students with the knowledge and practical skills necessary for employment in an office environment. Participants learn to prepare and process business information such as email, word processed documents and spreadsheets. Workplace safety procedures and customer service principles are also covered.
(CRICOS Course Codes: Melbourne 046573E, Sydney 046965M)

Unit Code Unit of Competency Core/Elective
Stage 1
BSBCMN201A Work effectively in a business environment Core
BSBCMN202A Organise and complete daily work activities Core
BSBCMN203A Communicate in the workplace Core
BSBCMN204A Work effectively with others Core
BSBCMN207A Prepare and process financial/business documents Core
BSBCMN208A Deliver a service to customers Core
BSBCMN209A Provide information to clients Core
BSBCMN210A Implement improved work practices Core
BSBCMN211A Participate in workplace safety procedures Elective
BSBCMN213A Produce simple word processed documents Elective
BSBCMN214A Create and use simple spreadsheets Elective
BSBCMN215A Participate in environmental work practices Elective
BSBCMN302A Organise personal work priorities and development Elective
BSBCMN308A Maintain financial records Elective
BSBCMN309A Recommend products and services Elective
BSBCMN310A Deliver and monitor a service to customers Elective
BSBCMN311A Maintain workplace safety Elective
BSBCMN312A Support innovation and change Elective

Please note: Units displayed in each stage are in alphabetical order and not in order of course delivery.

Certificate III in Business (Sales)

BSB30301 - 20 weeks (CRICOS 26 weeks)

This qualification covers all aspects of sales from initiating the sale to satisfying a customer’s needs. Each unit contains practical examples and activities to build on the student’s skills and knowledge, and to enhance their confidence when dealing with customers.
(CRICOS Course Codes: Melbourne 046574D, Sydney 060593F)

Unit Code Unit of Competency Core/Elective
Stage 1
BSBCMN201A Work effectively in a business environment Elective
BSBCMN202A Organise and complete daily work activities Elective
BSBCMN203A Communicate in the workplace Elective
BSBCMN204A Work effectively with others Elective
BSBCMN207A Prepare and process financial/business documents Elective
BSBCMN208A Deliver a service to customers Elective
BSBCMN209A Provide information to clients Elective
BSBCMN210A Implement improved work practices Elective
BSBCMN211A Participate in workplace safety procedures Elective
BSBCMN213A Produce simple word processed documents Elective
BSBCMN214A Create and use simple spreadsheets Elective
BSBCMN215A Participate in environmental work practices Elective
BSBCMN302A Organise personal work priorities and development Elective
BSBCMN308A Maintain financial records Elective
BSBCMN309A Recommend products and services Elective
BSBCMN310A Deliver and monitor a service to customers Elective
BSBCMN311A Maintain workplace safety Elective
BSBCMN312A Support innovation and change Elective
Stage 2
BSBSLS301A Develop product knowledge Core
BSBSLS302A Identify sales prospects Core
BSBSLS303A Present a sales solution Core
BSBSLS304A Secure prospect commitment Core
BSBSLS305A Support post sale activities Core
BSBSLS306A Self-manage sales performance Elective

Please note: Units displayed in each stage are in alphabetical order and not in order of course delivery.

Certificate IV in Business (Marketing)

BSB40701 - 40 weeks (CRICOS 50 weeks)

This course is designed to provide students with a broad range of business skills and knowledge in areas such as presentation and communication, sales, business analysis, research, customer service, sales management, consumer behaviour and market segmentation. There is a particular emphasis on relating classroom theory to case studies and business situations.
(CRICOS Course Codes: Melbourne 046575C, Sydney 060599M)

Unit Code Unit of Competency Core/Elective
Stage 1
BSBCMN201A Work effectively in a business environment Elective
BSBCMN202A Organise and complete daily work activities Elective
BSBCMN203A Communicate in the workplace Elective
BSBCMN204A Work effectively with others Elective
BSBCMN207A Prepare and process financial/business documents Elective
BSBCMN208A Deliver a service to customers Elective
BSBCMN209A Provide information to clients Elective
BSBCMN210A Implement improved work practices Elective
BSBCMN211A Participate in workplace safety procedures Elective
BSBCMN213A Produce simple word processed documents Elective
BSBCMN214A Create and use simple spreadsheets Elective
BSBCMN215A Participate in environmental work practices Elective
BSBCMN302A Organise personal work priorities and development Elective
BSBCMN308A Maintain financial records Elective
BSBCMN309A Recommend products and services Elective
BSBCMN310A Deliver and monitor a service to customers Elective
BSBCMN311A Maintain workplace safety Elective
BSBCMN312A Support innovation and change Elective
Stage 2
BSBSLS301A Develop product knowledge Elective
BSBSLS302A Identify sales prospects Elective
BSBSLS303A Present a sales solution Elective
BSBSLS304A Secure prospect commitment Elective
BSBSLS305A Support post sale activities Elective
BSBSLS306A Self-manage sales performance Elective
Stage 3
BSBCMN408A Report on financial activity Core
BSBCMN410A Coordinate implementation of customer service strategies Elective
BSBCMN412A Promote innovation and change Elective
BSBHR402A Recruit and select personnel Core
BSBHR403A Process human resource documents and inquiries Elective
BSBHR404A Coordinate human resource services Elective
Stage 4
BSBMKG301A Research the market Core
BSBMKG302A Identify market opportunities Core
BSBMKG402A Analyse consumer behaviour for specific markets Core
BSBMKG405A Implement and monitor marketing activities Core
BSBMKG501A Evaluate marketing opportunities Elective

Please Note: Units displayed in each stage are in alphabetical order and not in order of course delivery.

Diploma of Business (Marketing)

BSB50701 - 50 weeks (CRICOS 62 weeks)

This course is designed to provide students with a practical understanding of marketing theory, marketing communications, developing marketing solutions and reviewing marketing performance. Students will develop a basic understanding of areas such as business law, e-business and marketing management.
(CRICOS Course Codes: Melbourne 046576B, Sydney 060604G)

Unit Code Unit of Competency Core/Elective
Stage 1
BSBCMN201A Work effectively in a business environment Elective
BSBCMN202A Organise and complete daily work activities Elective
BSBCMN203A Communicate in the workplace Elective
BSBCMN204A Work effectively with others Elective
BSBCMN207A Prepare and process financial/business documents Elective
BSBCMN208A Deliver a service to customers Elective
BSBCMN209A Provide information to clients Elective
BSBCMN210A Implement improved work practices Elective
BSBCMN211A Participate in workplace safety procedures Elective
BSBCMN213A Produce simple word processed documents Elective
BSBCMN214A Create and use simple spreadsheets Elective
BSBCMN215A Participate in environmental work practices Elective
BSBCMN302A Organise personal work priorities and development Elective
BSBCMN308A Maintain financial records Elective
BSBCMN309A Recommend products and services Elective
BSBCMN310A Deliver and monitor a service to customers Elective
BSBCMN311A Maintain workplace safety Elective
BSBCMN312A Support innovation and change Elective
Stage 2
BSBSLS301A Develop product knowledge Elective
BSBSLS302A Identify sales prospects Elective
BSBSLS303A Present a sales solution Elective
BSBSLS304A Secure prospect commitment Elective
BSBSLS305A Support post sale activities Elective
BSBSLS306A Self-manage sales performance Elective
Stage 3
BSBCMN408A Report on financial activity Elective
BSBCMN410A Coordinate implementation of customer service strategies Elective
BSBCMN412A Promote innovation and change Elective
BSBHR402A Recruit and select personnel Elective
BSBHR403A Process human resource documents and inquiries Elective
BSBHR404A Coordinate human resource services Elective
Stage 4
BSBMKG301A Research the market Elective
BSBMKG302A Identify market opportunities Elective
BSBMKG402A Analyse consumer behaviour for specific markets Elective
BSBMKG405A Implement and monitor marketing activities Elective
BSBMKG501A Evaluate marketing opportunities Core
Stage 5
BSBADV501A Develop a creative concept Elective
BSBADV507A Develop a media plan Elective
BSBADV601A Create an advertising brief Elective
BSBADV602A Develop an advertising campaign Elective
BSBMKG502A Establish and adjust the marketing mix Core
BSBMKG503A Develop a marketing communications plan Core
BSBMKG504A Implement a marketing solution Core
BSBMKG505A Review marketing performance Core

Please Note: Units displayed in each stage are in alphabetical order and not in order of course delivery.

Advanced Diploma of Business (Marketing)

BSB60601 - 60 weeks (CRICOS 78 weeks)

This course is designed to provide students with knowledge and understanding in a range of specialist marketing areas including marketing strategy development, international marketing, direct marketing, e-business, marketing management and marketing planning. Students will develop an understanding of budgeting, economics and business planning.
(CRICOS Course Codes: Melbourne 046577A, Sydney 060590J)

Unit Code Unit of Competency Core/Elective
Stage 1
BSBCMN201A Work effectively in a business environment Elective
BSBCMN202A Organise and complete daily work activities Elective
BSBCMN203A Communicate in the workplace Elective
BSBCMN204A Work effectively with others Elective
BSBCMN207A Prepare and process financial/business documents Elective
BSBCMN208A Deliver a service to customers Elective
BSBCMN209A Provide information to clients Elective
BSBCMN210A Implement improved work practices Elective
BSBCMN211A Participate in workplace safety procedures Elective
BSBCMN213A Produce simple word processed documents Elective
BSBCMN214A Create and use simple spreadsheets Elective
BSBCMN215A Participate in environmental work practices Elective
BSBCMN302A Organise personal work priorities and development Elective
BSBCMN308A Maintain financial records Elective
BSBCMN309A Recommend products and services Elective
BSBCMN310A Deliver and monitor a service to customers Elective
BSBCMN311A Maintain workplace safety Elective
BSBCMN312A Support innovation and change Elective
Stage 2
BSBSLS301A Develop product knowledge Elective
BSBSLS302A Identify sales prospects Elective
BSBSLS303A Present a sales solution Elective
BSBSLS304A Secure prospect commitment Elective
BSBSLS305A Support post sale activities Elective
BSBSLS306A Self-manage sales performance Elective
Stage 3
BSBCMN408A Report on financial activity Elective
BSBCMN410A Coordinate implementation of customer service strategies Elective
BSBCMN412A Promote innovation and change Elective
BSBHR402A Recruit and select personnel Elective
BSBHR403A Process human resource documents and inquiries Elective
BSBHR404A Coordinate human resource services Elective
Stage 4
BSBMKG301A Research the market Elective
BSBMKG302A Identify market opportunities Elective
BSBMKG402A Analyse consumer behaviour for specific markets Elective
BSBMKG405A Implement and monitor marketing activities Elective
BSBMKG501A Evaluate marketing opportunities Elective
Stage 5
BSBADV501A Develop a creative concept Elective
BSBADV507A Develop a media plan Elective
BSBADV601A Create an advertising brief Elective
BSBADV602A Develop an advertising campaign Elective
BSBMKG502A Establish and adjust the marketing mix Elective
BSBMKG503A Develop a marketing communications plan Elective
BSBMKG504A Implement a marketing solution Elective
BSBMKG505A Review marketing performance Elective
Stage 6
BSBMKG601A Develop marketing strategies Core
BSBMKG602A Develop a marketing plan Core
BSBMKG603A Manage the marketing process Core
BSBMKG604A Develop and manage direct marketing campaigns Core
BSBMKG605A Evaluate international marketing opportunities Core

Please note: Units displayed in each stage are in alphabetical order and not in order of course delivery.
Students will be required to purchase books and equipment relevant to their course of study. These costs are not included in course fees.